The Challenges Confronting our Industry
Like many, our industry is confronted with demonstrable everyday challenges, including the maintenance of commercial activity, reduced profit margins and constantly increasing operational overheads. Specific aspects of sustainability vary by entertainment technology sector, and in this narrative, we will focus on those impacting manufacturers, in the knowledge that some of the themes affect the entire industry. The notion that Australia cannot compete internationally as a manufacturer is a false generalisation promoted in part by vested interest and MBAs, in a landscape of diminishing leadership and inadequate government support. The historic reliance on mining and primary industry will not sustain Australia moving forward, the nation has to create and value add to support employment and commercial growth with a particular focus on export. ACETA fully intends to lead, unify and create development opportunity for the entertainment technology industry. At this point it needs to be stated that the views expressed herein are accepted in the public domain or are the considered opinions of the author and not that of the ACETA board of management or its administration.
Is Your Glass Half Full or Empty -
The ACETA newsletter last month titled Borderless Trading is Challenging the Supply Industry and Undermining Consumers struck an emphatic chord with many entertainment technology acquirers as it did the industry supply sector, the vast majority in accord with the banner headline sentiment. Whilst the actual impact of borderless trading is unknown, the unexpected response to our publication indicates the negative outcome in terms of commercial activity and employment, is far greater than many of us realise and therefore demands a follow up reality check.
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