Isolation in a world of Instant Connectivity
First of all, we wish you individual and corporate good health and prosperity in confronting a challenging New Year but one with significant opportunity for those willing to embrace change. The first ACETA board meeting for 2017 defined some general strategies to address emerging trends that are negatively impacting our constituents. A business plan is underway and will be presented in this forum when completed and approved, in the meantime we will briefly commentate on aspects of the evolving landscape that will stimulate initiatives and provide focus for the year ahead.
The current landscape indicates our industry wants, or certainly needs to develop and progress, minus the relentless sell-fest obstacle; is the answer, a convention? This report is devoted to what may be one of the most important initiatives we will ever address, namely a platform to help elevate all participants to another level, an idea that is in your interest requiring your input to progress.
In proposing a national industry convention, several imperatives demand consideration. It should be conducted in a convivial environment with an appropriate work/leisure balance and minimal diversion. This means avoiding a capital city. The program should address personal, corporate and industry development equally, with social activity focussed on ‘common denominators’. Most importantly, the entire event must resonate with, and be compelling to ‘all’ industry participants.
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