The Changing Face of Distribution and Acquisition
Demand for entertainment technology grew significantly throughout the 1960s and 1970s, in parallel with the evolution of popular music, cinema, television and associated mediums of the time. In these two decades a substantial number of Australian organisations produced innovative, high quality entertainment technology, particularly in live entertainment presentation, resulting in a significant proportion of production equipment being sourced locally, aided by a high tariff protection regime. At the same time a considerable amount of engineering innovation was exported, but very little finished product made its way overseas. The management and marketing capability of our industry at the time did not match that of its creative potential, and we certainly weren’t assisted by our geographical position in the world. However, these skills would evolve but focused on incoming as opposed to outgoing trade.