The Challenges Confronting our Industry
Like many, our industry is confronted with demonstrable everyday challenges, including the maintenance of commercial activity, reduced profit margins and constantly increasing operational overheads. Specific aspects of sustainability vary by entertainment technology sector, and in this narrative, we will focus on those impacting manufacturers, in the knowledge that some of the themes affect the entire industry. The notion that Australia cannot compete internationally as a manufacturer is a false generalisation promoted in part by vested interest and MBAs, in a landscape of diminishing leadership and inadequate government support. The historic reliance on mining and primary industry will not sustain Australia moving forward, the nation has to create and value add to support employment and commercial growth with a particular focus on export. ACETA fully intends to lead, unify and create development opportunity for the entertainment technology industry. At this point it needs to be stated that the views expressed herein are accepted in the public domain or are the considered opinions of the author and not that of the ACETA board of management or its administration.