New Year Realities & Visions
Following our successful inaugural convention and based on a common sentiment, the board asked Julie Hinton to organize and manage the second convention to be held in May 2019, a role she accepted and progressed without delay. A refined workshop/seminar program is all but complete and will see the return of your favored topics and presenters from the first event along with new specialists, who will present vital subject matter you requested in the delegate survey. In listening to our constituents, we are determined to consistently raise the bar and 2019 will be no exception. An ACETA delegation of two will work in Wangaratta on Monday (30th), Tuesday (31st) and Wednesday morning (1st) next week, to meet, agree and make final bookings and preparations with all those involved in contributing to the delivery a of memorable experience next year.
Sub committees are currently working on a number of innovative program initiatives. This includes a step towards industry certification that will establish standards across a broad range of criteria including workplace safety, compliant trading practices and international harmonization where necessary. Another sub-committee is working with the ACMA to develop a protocol that will simplify the understanding of product compliance for our members. A successful program will not only alleviate confusion, reduce cost and stress, but will deliver a more compliant landscape. A co-regulation partnership with the ACMA is one option under consideration for ACETA and its members. Possibly our greatest industry challenge was clearly visible and confirmed at the inaugural convention. I am referring to skills shortage, and the parlous state of education and industry training. Our practice of recycling a pre-existing skill base is unsustainable as it is rapidly reducing, the message is obvious, train and bring new skill into the industry. The convention is one effective developmental tool; however, we need to seriously consider alternate developmental idea’s and programs. In addition, a commodified education system does not, and will possibly never, satisfy the trade and profession needs of the entertainment technology industry. It seems my personal conclusions have occurred to several others, namely the potential realization of The Australian Institute of Entertainment Technology® (ACETA Intellectual Property) an educational facility dedicated to the real and demonstrable needs of the Entertainment Technology industry at its broadest. There are numerous ways to view such a big picture initiative, which does not need to be funded by the industry, it could be part of a complimentary educational organization or stream. Anyway, it’s out there, and many will indeed say “it’s out there” however, I think we all understand; if you don’t have vision you can’t see.
Amongst its many responsibilities, and as the recognized industry peak body, ACETA formally represents the entertainment technology sector in matters related to Spectrum and the Digital Dividend, presenting a unified voice to Government ensuring our needs are heard and understood. The board will assess a proposal to establish an accreditation program to acknowledge those members involved in the manufacture and/or distribution of wireless technology. By virtue of their membership commitment, it is suggested that they be accredited as supporting ACETA in achieving best outcome for the industry and its clients related to spectrum allocation and management. If you are a manufacturer or manufacturers representative of wireless technology and are a current ACETA member will you advise firstname.lastname@example.org attention Emily, identifying yourself and the brand(s) you represent, don’t assume we have this information. If you don’t respond you may miss out on valuable exposure.
It is becoming clear that we will need to produce two ACETA publications, one such as this forum that informs generally and can therefore remain unchanged in its profile. But we also need to produce a member/associate member only bulletin that relays benefit entitlements to those that pay for the privilege that sustains their association. An example of typical content for this proposed bulletin would be product compliance directions in the form of Q&A sheets, another would be industry statistical information along with the growing number of opportunities being established for the ACETA constituency. For the member/associate member this may mean the receipt of two ACETA publications in your in box each month, however I’m sure information that enhances your business won’t be a nuisance.
All the best