A Changing Industry Landscape Reveals -
the Stakes are High for Our Manufacturers
Worldwide millions of individuals are employed in the creation, production and presentation of music in all its forms and roles, supported by management, administration, associated trades and professions. The sum total of their output contributes massively to the international economy as well as remaining vital to the well-being of humanity. On a nation by nation basis, economic input varies markedly, subject to the degree of entertainment consumption and manufacturing activity of a specific country.
What these figures do not portray is the fact, entertainment technology is also at the core of historically unrelated industries, including Information, Media and Communication, where the technology and commercial convergence enhances all streams. Consumer electronics benefit from a natural synergy, such as the development of recreational platforms and program delivery systems along with domestic replay products. Entertainment technology is a partner to the electronic sector of the musical instrument industry. In a world of converging technologies, entertainment technology is at the core of many industries, exercising a reach and impact that is impossible to quantify, but positively impacting the entire world and the reason we refer to entertainment technology as the Consummate Enabler.
Today the entertainment technology sector is navigating a challenging landscape with changing acquisition patterns and inevitable corrections taking place, therefore industry participants will need to understand the challenges before they can successfully address them. The emphasis on logistics, namely forcing product into the market, to achieve short term outcomes and appease investors will be difficult to maintain. What does this mean moving forward? Sustainability will most likely require a more equal balance between marketing and engineering and a more appropriate balance between convenience and performance. Future success will require collaborative client focussed partnership with improved service and support levels. One suspects we will see more defined device/system delineation between consumer and industrial/professional, a situation that has blurred in recent years. Innovation and the aspiration to high standards may assume greater meaning, led by the niche sector, who often see success in a long-term vision, rather than the quarterly report to the stock exchange.
If we view the preceding narrative as a reasonable portrayal of the current industry landscape, we suggest Australia’s creative/manufacturing sector finds itself well positioned to elevate its international influence and become a significant source of entertainment technology in all its forms. The Australian creative sector is conveniently compact organisationally and usually niche by nature. They are resilient, proven in the development of high performance technology, and with very little if any baggage, a highly desirable supply partner. But most importantly it is now empowered with its own peak body, and from a position of unified strength and shared resources, can more confidently challenge international competitors in all export markets, to realise increased commercial activity and employment in our industry. ACETA is introducing programmes focussed on supporting the creative/manufacturing sector and will soon engage with the federal trade ministry to elevate the status of our industry and seek broad export assistance on behalf of the ACETA bona-fide membership.
Exciting times ahead and if you create entertainment technology, now is the time to join the growing ACETA influence. For inquiries contact firstname.lastname@example.org or phone (03) 9254 1033.
All the best