The ACETA End of Year Report
2016 has been a defining period for ACETA with significant development across all core indicators, membership numbers increased, financial stability improved markedly and a remodelled management structure has resulted in vastly improved productivity. A new administration has strengthened our back office capability resulting in increased member service and satisfaction levels along with greater output from the board of management in dealing with program creation and its management including:
- Self-Administration of Product Compliance
- Advertising and Exposure
- Entertainment Workplace Health & Safety
- Leadership Mentoring Program
- Members Guide
- Skills Shortage
SELF ADMINISTRATION OF PRODUCT COMPLIANCE
This year ACETA has worked on self-administration of the RCM product compliance legislation with the regulator, the Australian Communication and Media Authority (ACMA), resulting in our formal request to achieve this status. A favourable outcome would apply to the bona-fide ACETA membership. Self-administration of product compliance will empower our industry presenting the opportunity to change the product compliance landscape from a generally misunderstood, confusing and assumed high cost burden, to an understood, moderate cost marketing benefit culminating in:
On the achievement of self-administration of product compliance, ACETA will introduce an accreditation or certification program for the bona-fide membership founded on the commitment to compliant and ethical practises and this will be acknowledged in:
ADVERTISING and EXPOSURE
ACETA will develop a promotional campaign across a number of streams including industry media, industry events, the ACETA web site and mail campaigns detailing the membership commitment to responsible and compliant service and supply, assisting those seeking safe and secure acquisition. It will also assist international producers establish probity and identify suitable business partners.
ENTERTAINMENT WORKPLACE HEALTH & SAFETY
ACETA has established a sub-committee to work on, and recommend reform in all aspects of entertainment workplace health and safety. This initiative will directly benefit industry service providers, the ACETA associate membership, as it will look into excessive governance and buck-passing at venues, identify poor or non-existent safety procedures and questionable systems and devices, for example trussing. As a first step ACETA will develop collaborative relationships with Venue Management Australia (VMA) and Live Performance Australia (LPA) to address industry concerns. The prevailing sentiment centres on suppliers to the entertainment industry submitting relevant documentation relating to Health & Safety and upon acceptance be granted accreditation or certification identified with an ACETA Card. This would be administered directly or by an associated body auspiced by ACETA. The objective is to achieve a landscape where responsibility is justly apportioned, the wastage of resources is conserved and higher health and safety standards are realised. The details are currently being planned for presentation to the ACETA board in February 2017.
LEADERSHIP MENTORING PROGRAM
Ineffective Leadership guarantees Ineffective Organisations; of that we can be certain and ACETA is dealing with the issue in this much requested program. The initial Leadership Mentoring Program was successfully completed on the 29th November and is currently under board review for a permanent place in the ACETA calendar.
The format and presentation for this valuable member resource has been established and we are now waiting on final artwork. Many feel this could be one of the most valuable ACETA member benefits, as it offers a permanent full page presence in the only publication that presents our industry to the world, a value impossible to quantify. The Members Guide will aid commercial activity, agency acquisition, employment and the general establishment of probity and credentials.
A delivery system for the ACETA Aptitude Test has been agreed and the program will be launched next year, as will the Data Base for Job Seekers representing a virtual employment agency for the benefit of the members seeking employment candidates without the associated high costs.
Many other initiatives are being managed including trade event reform, and the development of resource material such as ‘The Easy Guide to Product Compliance’ and ‘Careers Guide’ to name a few. Next year will see the activation of various ‘big picture’ programs including resource development for the mobilisation of the manufacturing sector and a study for the potential of mounting an ‘annual industry convention’. For now, we take the opportunity of wishing you a safe and happy festive season and we look forward to a prosperous New Year working together in the hope we can all realise our aspirations and achieve our potential.
All the best