It seems rather rare to find industry participants who are equipped with all core imperatives necessary for long term sustainability, including a demonstrable business prosperity capability, a willingness to transition and a viable structure for succession. From a corporate perspective you could pose the questions, do we get the most out of our resources, are we open minded and do we have a viable strategy moving forward? A few may in fact feel immortal; however, many are challenged in the business environment they confront, amid a contemporary landscape where rampant self-interest and unethical behavior can be resisted in favor of integrity. A positive corporate culture, and one you can live comfortably with, often goes unrecognized as a key ingredient to sustainability. You may like to consider the questions, should we focus on being the best as opposed to the biggest, and should we view our staff, suppliers and most importantly our customers, as people and not dollar signs, a culture born of a commitment to authenticity.
Aspirations Present Compelling Outcomes
In awaiting confirmation of several important initiatives, we are a little overdue with the August newsletter, however there is enough compelling news at our disposal to occupy this edition, which will focus on technology compliance, leaving imminent developments for next month. Key outcome determinants in our journey through life reside in participation levels, seizing opportunity and making use of the resources at our disposal. Many ACETA visions and strategies are evolving into compelling realities, if you want them to be.
In broad terms, technology compliance is a permanent part of the landscape, impacting all participants and clearly one of the most challenging, even stressful issues our industry has to deal with. Overcoming complexity and understanding the compliance environment has been an ongoing ACETA priority. Whilst a vast amount of resource has been expended, we have arrived at several concise conclusions that will deliver significant benefit to the ACETA constituency.
We begin with Electromagnetic Compatibility (EMC); supported by the ACMA who administer the federal RCM legislation that addresses EMC compliance, ACETA has authored a guide that presents the path to RCM compliance in accessible language. All current ACETA members will soon receive this brief, to-the-point document of several pages, comforted in the fact that the issue is not nearly as daunting as many assume. Moving on to electrical safety compliance, ACETA has reached a position clarified first of all in the following brief introduction.
New Year Realities & Visions
First of all, let’s hope you finished the financial year having realized your aspirations, confident in the future, and reinforced by the developmental activities of your peak body. ACETA’s program for this year will be endorsed at the August board meeting in Sydney. We are moving forward in an expansive mode and can report on several topical initiatives as we enter an exciting new phase.
Following our successful inaugural convention and based on a common sentiment, the board asked Julie Hinton to organize and manage the second convention to be held in May 2019, a role she accepted and progressed without delay. A refined workshop/seminar program is all but complete and will see the return of your favored topics and presenters from the first event along with new specialists, who will present vital subject matter you requested in the delegate survey. In listening to our constituents, we are determined to consistently raise the bar and 2019 will be no exception. An ACETA delegation of two will work in Wangaratta on Monday (30th), Tuesday (31st) and Wednesday morning (1st) next week, to meet, agree and make final bookings and preparations with all those involved in contributing to the delivery a of memorable experience next year.
The Changing Face of Distribution and Acquisition
The challenges confronting manufacturers representatives (distributors) and those that acquire entertainment technology are not unique to Australia. Borderless trading and changing values have a global impact, however it is magnified in our territory by virtue of location and a small relative market size. In addressing a difficult and polarizing subject, let’s take a brief snapshot of the past as a reminder of where we have come from, and establish context for where we might like to be.
Demand for entertainment technology grew significantly throughout the 1960s and 1970s, in parallel with the evolution of popular music, cinema, television and associated mediums of the time. In these two decades a substantial number of Australian organisations produced innovative, high quality entertainment technology, particularly in live entertainment presentation, resulting in a significant proportion of production equipment being sourced locally, aided by a high tariff protection regime. At the same time a considerable amount of engineering innovation was exported, but very little finished product made its way overseas. The management and marketing capability of our industry at the time did not match that of its creative potential, and we certainly weren’t assisted by our geographical position in the world. However, these skills would evolve but focused on incoming as opposed to outgoing trade.
Following established scheduling, the ACETA Annual General Meeting (AGM) was convened in May, and this year it was held during the course of the inaugural industry convention in Wangaratta. In this edition we present the annual report to the AGM, a review of the preceding year, followed by an overview of the inaugural industry convention.
Presidents Annual Report to the ACETA AGM 2018
Once again, the time has arrived to reflect on another year of demonstrable ACETA progress and report on core issues that currently impact the life and well-being of the Australian Commercial Entertainment Technology Association. The financial & intellectual property assets of your peak body have increased significantly over the past year, whilst leadership & administration continues to function in a most fluent and complimentary manner. I believe that current program development is both dynamic and progressive, reflecting the needs of our constituents, and in doing so providing enhanced benefits and potential. Once again, we have experienced outstanding service and support from the administration team at Stockdale ACS, in particular our administration officer Emily Dittman, and the ACETA executive were pleased to renew our administration contract with Stockdale ACS for another year.
The Challenges Confronting our Industry